Thursday 18 October 2007

Graphic Designer: Torn between his Fears and Creativity!

The kind of fear which I shall tackle in this article is an every day feeling or phenomenon. Fear is a totally human reaction and feeling disregarding man’s age, looks, nerves, muscles or how bold he/she is. From the psychological point of view, fear is defined as one of the basic senses or emotions that man feels. However, it may accompany anger, pleasure, grieve, or sadness. Generally speaking, fear is associated with those emotions emanating from real tangible or intangible dangers. But, it stands in the opposite side with concern or yearning, which are normally resulting from a surprise, threat, danger of whatsoever.

Fear may appear when a man is exposed to an embarrassing or humiliating situation, or when watching others undergoing such fear themselves, or when receiving some horrific news. Frequency or long exposure to fear may lead a man to a state of lack of balance, especially when a man resists his fatigue, emotional setbacks, agitation, the organic changes he is undergoing resulting from the nervous apparatus, like increased rate of adrenaline, abnormal cardiac beats, which are all accompanied by excessive sweating, dry mouth and other symptoms. But, this is not the case at all. The case is, how can the graphic designer face this fear ? How can her control such fear in a positive way? How can he succeed to make use of his fears in a creative way?

This phenomenon is widely known among graphic designers regardless of their professionalism, but it hits it utmost levels among graphic design students. However, it takes a special form when it is brought to the work with all its problems. It stems from two main sources: Insufficiency of the student, and the expanding gap between what he has learned and the market demands. The other case is the inconsistency between the student and his co-workers, i.e. lack of a language of communication between the two. Insufficient knowledge of the task of the graphic designer, would also create an awkward situation to the designer himself and would lead him to frustration and tension.

Like other creative men, a graphic designer needs to live a unique state of creativity by which he can reach the climax by producing a complete work which realizes the long aimed hopes. Living such a state would require him to bring out a design, which is a simple and direct visual means of communication that penetrates deeply into the conception of the receiver.

But, where can this case be ?
How does the concept evolve ?

How can the graphic designer reach to a state of both creativity and invention? Both states mainly rely on the ability of the designer to overcome the state of confusion and uncertainty, which usually starts with the initial steps of concepts evolution. Afterwards, such state would gradually develop and turn to fear. It is quite essential that the designer should overcome his fears by overlooking this state, which the fear might reach.

To overcome this barrier, the designer should have three main things:
1- Self-awareness ,
2- Self-acceptance, and
3- Self-respect.

These conditions and perquisites can help the designer maintain his ideas, and the tools of executing them. On owning such conditions, the designer will be able to utilize and employ his personal potentialities, and be open to creative and artistic ideas and experiences. They would enable him to explore the truth, and to be responsible in his feelings, behaviors and practices. These main aspects would form an ideal setting to encourage the designer to work either alone or within a team, with a positive effect and outcomes which will guide him towards creativity.

However, creativity, or lets say “creative thinking”, and problem-solving skills largely depend upon the designer’s ability to organize and classify his information, and extract the important and useful pieces of information. To realize this, he should be acquainted with the required work, his environment, the message he intends to deliver, and the means to execute his ideas. All these would grant him a kind of self-protection and defense to his ideas. He would always be strong to break down his confusion and fear.

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