We find it mandatory to say that graphic design, this late specialty, quick in its development, related to all walks and activities of life, this only comprehensive technical specialty due to its relation with a piece of information and technology, we know it by its many names besides graphic design, for it is a design of a piece of information and design of communication means. All of these names refer to the extent of its development as an independent science, the task of which in to find solution to problems in the field of promotion, presentation or communication. Therefore, it is the language of time, a language that is not stationery or static, but developing and keeping pace with the changes of time thus, we find that graphic design is in need for a qualified and developing cadre able to deal with modern life requirements in a language that has a brief, simple and direct message, we acknowledge also the relationship of graphic design with writing, printing and publishing since its origin and it is an innovative work that couples word with shape using art and technology as a means of communication which begins with a message innovated by a designer that develops to become a means of visual communication beyond words and excels them with control of color, letter, picture and ideas through the designer's imagination and production of media through which he can convey the desired message to the crowd.
Hence, its importance emerged to play an important role in modern life and to be a critical factor in promotion, media and other means in fast conveying a piece of information to community dominated by speed that excels the speed of light, therefore, it becomes fast in changing due to its relation with community. We find ourselves in front of the fact of graphic design origin and its development stages. Through reading its history, we have been able to know the stages it had gone through since its beginning at the early of 19th century and how Europe was its first home and the role played by some of the pioneer designers, each in his specialty, through developing its tools and techniques besides knowing its means which developed and multiplied after the first poster and book. Further, we know the factors that made it an independent science in addition to its influence by the late artistic trends.
I talked about the relationship of graphic design with special techniques confined with printing which developed to visual media and become conclusive of multi phenomena that get developed by the development of modern technology, therefore, graphic design changes into a knowledgeable science with a constant developing concept. This reflects the limits of the classical concept of graphic design and the development in what is called net vacuum which brings back to the mind the necessity of assessing the individual skills and characteristics of cadres in this field in addition to limiting the classical concept of the term graphic design as being fictitious and imaginary though organizing theoretical or imaginative factors to produce them by the use of different techniques that suit the production mechanism, so, production may be one of the media contained in graphic design.
The close relationship of graphic design with printing can not be ignored; therefore, I would rather clarify a misunderstanding that confuses between graphic design and graphic art and the role of each of them. Relying on this definition, we were able to clarify the role played by the graphic designer who uses design factors in an idea and prepares a special design for each media depending on its end i.e., what printing style he will use, keeping in mind that the success of printing depend first on the designer.
All of this makes us ask, is graphic design philosophy able to, through imagination and fiction, face the challenges of the information time in an effective way? For sure, the answer is determined by the fact that a designer should have absorbed the product of his time concerning information in on effective way and he has to develop his fictitious impression of the piece of information in order to produce it in a form that suits his time and his requirements. I also talked about how graphic design deals with given material and information and how to manage each of them to realize the required message.
We can not talk about technology without talking about computer which since its beginning has an important influence on the development of performance of graphic design since 1970 outside the Arab World and at late 1980's in the Arab World. By nature, the availability of computer makes available many programs that serve graphic design at all levels besides the innovation of the internet. The computer has helped a lot in developing the abilities of designers as well as introducing the attribute of speed performance through a group of solutions special to picture, letter, shape and color.
We can not deny the importance of developing means and curricula of graphic design besides diversifying them in order to cope with the speed of its development and not to forget the requirements and the development of the market. The academic process should depend on time requirements determined by the constant developing technology and the requirements of time. Therefore, the goals of innovative work combined with designer's competency and qualification are the basis on which planning strategy depends to prepare study plans that motivate and activate creative thinking and relate it to information technology relying on the different levels of human knowledge and scientific programs supporting the principle of how to understand and apply comprehensively graphic design program in order to protect it from short term programming relying in this respect on the designer's material cognitive theory, the language, how to talk and his ability to know how to deal with time changes, technologies, training and qualification for what is in the future concerning the stages of human knowledge developments, developed curricula and programs that are subject to constant development.
Thus, the nature of graphic designer work is different from other professions not only because it is the most innovative field through the approach of dealing with a piece of information and visual communication means but also through the different standards constituting the work scene which follow a special innovation and an advanced approach to realize the goals of this innovative work as well as the competence and qualification of the designer. Graphic designer is not only an artist but also a technician who is able to make use of the available programs and their techniques in order to fulfill the task he is charged with. As a result, he is a designer who, through his imagination, reaches the crowd, promotes his imagination, reaches the crowd, promotes and presents through effective implementation with little technical exaggeration to realize successful work.
The fact is that graphic design is firm in its core, developing in its tools which needs close follow- up and cadre distinguished with a lot of knowledge in the field of arts, psychology, marketing, knowledge and information techniques. It is considered the assistant partner of technical development in terms of computer, the internet or programming and its systems. We find it developing in the ways of presenting its different media which come in the form of stationery, poster, brochure, flyer, catalogue, directed post, pamphlet, website and other large group of media.
The core of graphic design is the design foundation factors and their theories and philosophy which are constant any whereas the variable is the style of implementing the design, the form of the medium and the tools of implementation which have moved to the practical side of using computer and a large group of programs that deal with picture, hand writing and color. The development of the ways of promotion, presentation and communication besides the diversity of their developed forms, all depend on digital media.
We conclude, after studying these factors and phenomenon in which and with which graphic design plays an important role that graphic design is constantly developing.
* THE FUTURE OF GRAPHIC DESIGN IN THE ARAB WORLD
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Thursday 26 June 2008
A designer for the future
We can not deny that there is a considerable number of innovators working in the field of graphic design, some of them are academic whereas others are far away from this specialty. The market is crowded with those who knew this field of knowledge as a result of dealing with computers and the availability of design programs that are not subject to copy rights. This enables many to practice this art without the minimum knowledge of the rules of this specialty which is considered one of the disadvantages of the unlicensed technology.
The academics who worked in this field, some of them do not hold the academic specialty, they, naturally, lack full qualification to play this role at the competency required, so, it is not enough to able to use design programs and its techniques if you are not qualified to know when and how to manage the ideas and how it could realize the desired target.
It is necessary to find a designer who know how to deal with the changes of time and its techniques besides providing him with training in what is to come in future as we see fast developments in human knowledge and the developed curricula and programs that are subject to constant development to be able to keep pace with the concept of information and knowledge technology.
The expansion of graphic design base in visual communication media determines an important characteristic for a graphic designer who should be able to acquire courage, innovation and the ability to judge and assess, combined with curiosity through the size of information, knowledge and content acquired which can not be reached unless through:
− The desire of learning, curiosity and the enjoyment of expanding knowledge net.
− The courage of challenging the status quo and taking intellectual risks.
− Meditation and imagination in thinking of new methods to develop work mechanisms and its approaches.
− The ability to assess and direct imagination to the service of the real world, human circumstances and responsibilities.
These are the goals of teaching professionalism, which call for developing the challenging ability of designers in order to find solutions to contain problems by the use of special techniques found in certain profession. Thus, the designer is able to direct and adapt his knowledge among professional barriers i.e. the importance of designer's knowledge of other specialized subject related to graphic design such as computer programming and program techniques used in the field of visual design.
The nature of graphic designer work in different from other professions not only because it is the most innovative field through the approach of dealing with a piece of information and visual communication means but also through the different standards constituting the work scene which follow a special innovation and advanced approach to realize the goals of this innovative work as well as the competence and qualification of the designer.
Graphic designer is not only an artist but also a technician who is able to make use of the available programs and their techniques in order fulfill the task he is charged with. Therefore, he is a designer who, through his imagination, reaches the crowds, promotes and presents though imagination, reaches the crowds, promotes and presents through effective implementation with little technical exaggeration to realize successful work.
The academics who worked in this field, some of them do not hold the academic specialty, they, naturally, lack full qualification to play this role at the competency required, so, it is not enough to able to use design programs and its techniques if you are not qualified to know when and how to manage the ideas and how it could realize the desired target.
It is necessary to find a designer who know how to deal with the changes of time and its techniques besides providing him with training in what is to come in future as we see fast developments in human knowledge and the developed curricula and programs that are subject to constant development to be able to keep pace with the concept of information and knowledge technology.
The expansion of graphic design base in visual communication media determines an important characteristic for a graphic designer who should be able to acquire courage, innovation and the ability to judge and assess, combined with curiosity through the size of information, knowledge and content acquired which can not be reached unless through:
− The desire of learning, curiosity and the enjoyment of expanding knowledge net.
− The courage of challenging the status quo and taking intellectual risks.
− Meditation and imagination in thinking of new methods to develop work mechanisms and its approaches.
− The ability to assess and direct imagination to the service of the real world, human circumstances and responsibilities.
These are the goals of teaching professionalism, which call for developing the challenging ability of designers in order to find solutions to contain problems by the use of special techniques found in certain profession. Thus, the designer is able to direct and adapt his knowledge among professional barriers i.e. the importance of designer's knowledge of other specialized subject related to graphic design such as computer programming and program techniques used in the field of visual design.
The nature of graphic designer work in different from other professions not only because it is the most innovative field through the approach of dealing with a piece of information and visual communication means but also through the different standards constituting the work scene which follow a special innovation and advanced approach to realize the goals of this innovative work as well as the competence and qualification of the designer.
Graphic designer is not only an artist but also a technician who is able to make use of the available programs and their techniques in order fulfill the task he is charged with. Therefore, he is a designer who, through his imagination, reaches the crowds, promotes and presents though imagination, reaches the crowds, promotes and presents through effective implementation with little technical exaggeration to realize successful work.
Monday 16 June 2008
THE MEDITERRANEAN ARTISTS GROUPAT THE ANTALYA MUSEUM ART GALLERY
THE MEDITERRANEAN ARTISTS GROUPAT THE ANTALYA MUSEUM ART GALLERY
The Mediterranean is the region of firsts and beginnings, at the key point of worldwide civilizations.Starting from prehistorical eras, the development process of Humankind and Universe in this region will be determined by ancient Egyptian, Minoan, Anatolian,Greek, Roman Civilizations and the Renaissance...Beside its fundamental history, its sky-blue sea, its burning sun and its vivacious people combine themselves with its huge cultural and artistic richnesses on an exciting attractive field.The Mediteranean Artists Group has been created in this attraction field by the unification action of artists, who have been molded within this culture and sprouted from this climate. Our aim is to add new visions to worldwide fine arts and world peace under this framework and to arrive to one of the steps of artists international unification and solidarity...The Group is going to realize its first exhibition at the Art Gallery of the archeological and ethnological Museum of Antalya,the favourite touristical metropolis of Turkey’s Mediterranean coasts.We would be pleased and honoured to participate at the Antalya Museum Art Gallery with our artworks as The Mediterranean Artists Group Members.We would like seeing Art&Mediterranean Lovers in our exhibition in order to share Art and Mediterranean Love, on the Dates of 1-15 November 2008 at the Antalya Museum.
Sevgi ÜRÜM /Artist/TURKEYFounder Member of Mediterranean Artists Group
The Mediterranean is the region of firsts and beginnings, at the key point of worldwide civilizations.Starting from prehistorical eras, the development process of Humankind and Universe in this region will be determined by ancient Egyptian, Minoan, Anatolian,Greek, Roman Civilizations and the Renaissance...Beside its fundamental history, its sky-blue sea, its burning sun and its vivacious people combine themselves with its huge cultural and artistic richnesses on an exciting attractive field.The Mediteranean Artists Group has been created in this attraction field by the unification action of artists, who have been molded within this culture and sprouted from this climate. Our aim is to add new visions to worldwide fine arts and world peace under this framework and to arrive to one of the steps of artists international unification and solidarity...The Group is going to realize its first exhibition at the Art Gallery of the archeological and ethnological Museum of Antalya,the favourite touristical metropolis of Turkey’s Mediterranean coasts.We would be pleased and honoured to participate at the Antalya Museum Art Gallery with our artworks as The Mediterranean Artists Group Members.We would like seeing Art&Mediterranean Lovers in our exhibition in order to share Art and Mediterranean Love, on the Dates of 1-15 November 2008 at the Antalya Museum.
Sevgi ÜRÜM /Artist/TURKEYFounder Member of Mediterranean Artists Group
Sunday 8 June 2008
Why we would say " Visual communication Design"
Here is the official explanation directly from Icograda:
“A policy decision that was made by the Icograda board at a board meeting in April 2006 in Montreal. In 2006 they have been concentrating on renewing Icograda’s strategic objectives and measuring the relevance of our best practices and policies as well as identifying gaps.In April, as part of the policy discussion on competition guidelines and best practices on soliciting design work, it became apparent that there was consensus amongst the board that the term ‘graphic design’ did not reflect either the current state of the profession or how Icograda members described themselves. So Icograda made time within the agenda to devote a session to the topic of defining the profession.As designers, Icograda members work in increasingly rich media and collaborative environments. In addition, the senior members of the profession are working increasingly in consulting capacities with less focus on ‘traditional’ design production. In many ways, it reflects the shift from thinking about design as an artifact – producing a thing – and embraces the reality of design as a process – a means of creating communications solutions.There was unanimous support as the outcome of this policy session and subsequent follow up in a virtual environment to shift from ‘graphic design’ to ‘communication design’. In general, it has been well received by Icograda stakeholders, especially design buyers, who understand the idea of communication design more clearly than graphic design and the value and role that it plays in their businesses.”“The borders between graphic design and its associated creative disciplines have been blurring for some time. The discipline is currently in a state of flux. This is due in part to the computer revolution and the multimedia phenomenon, but mainly to a changing attitude towards design itself. Design is now referred to holistically.
Multi-disciplinary and cross-disciplinary practise is growing.”from the AIGA website:
“In an ongoing quest to fulfill both needs, AIGA’s board and chapter leadership recommended a shift in positioning. The organization has begun using the existing acronym along with a new tagline that better describes AIGA, its members, and their interests instead of using the full name of the organization. “AIGA, the professional association for design” was chosen for its ability to help the organization create a greater understanding of our members’ potential role, the value of their role and importance of their contributions. Retaining the brand equity of the acronym “AIGA” has been a priority, as it preserves a rich legacy of graphic design. By shifting the language away from “graphic arts” and towards “design,” AIGA can achieve greater recognition for design’s role in culture, civic society and business.”
From the Cdot website:
“Cdot emerged out of the need for graphic designers to go “beyond graphic”. Industry research via beyondgraphic.org made it clear that once again the role of the “graphic designer” was evolving — and that our professional title must evolve with it. The term communication design deliberately emphasizes readability (function) first and aesthetics (form) second. Design with a message…”It seems that designers have polled in the last year that the word “graphic” fails to accurately describe the design solutions that they create. Many feel that the word “graphic” refers primarily to pictures and images — not the strategies, concepts, words, sound, animation or any other immersive experiences we may choose to include in the design solutions we produce. It is time to ask ourselves if we are holding on to outdated terminology that is in effect putting our reputations and entire industry at risk of being misunderstood and confused with desktop layout providers.Some people argue the other perspective - quite angrily in fact - claiming that trying to educate the public is too high a hill to climb and we’d be better served to just focus on doing good work. Easy to say, not so easy to do as the marketplace gets increasingly competitive. Many get hung up on arguing over the technologies designers use these days or the difference between an artist and designer, but computers are just tools and art will always be a huge part of what we do.
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“A policy decision that was made by the Icograda board at a board meeting in April 2006 in Montreal. In 2006 they have been concentrating on renewing Icograda’s strategic objectives and measuring the relevance of our best practices and policies as well as identifying gaps.In April, as part of the policy discussion on competition guidelines and best practices on soliciting design work, it became apparent that there was consensus amongst the board that the term ‘graphic design’ did not reflect either the current state of the profession or how Icograda members described themselves. So Icograda made time within the agenda to devote a session to the topic of defining the profession.As designers, Icograda members work in increasingly rich media and collaborative environments. In addition, the senior members of the profession are working increasingly in consulting capacities with less focus on ‘traditional’ design production. In many ways, it reflects the shift from thinking about design as an artifact – producing a thing – and embraces the reality of design as a process – a means of creating communications solutions.There was unanimous support as the outcome of this policy session and subsequent follow up in a virtual environment to shift from ‘graphic design’ to ‘communication design’. In general, it has been well received by Icograda stakeholders, especially design buyers, who understand the idea of communication design more clearly than graphic design and the value and role that it plays in their businesses.”“The borders between graphic design and its associated creative disciplines have been blurring for some time. The discipline is currently in a state of flux. This is due in part to the computer revolution and the multimedia phenomenon, but mainly to a changing attitude towards design itself. Design is now referred to holistically.
Multi-disciplinary and cross-disciplinary practise is growing.”from the AIGA website:
“In an ongoing quest to fulfill both needs, AIGA’s board and chapter leadership recommended a shift in positioning. The organization has begun using the existing acronym along with a new tagline that better describes AIGA, its members, and their interests instead of using the full name of the organization. “AIGA, the professional association for design” was chosen for its ability to help the organization create a greater understanding of our members’ potential role, the value of their role and importance of their contributions. Retaining the brand equity of the acronym “AIGA” has been a priority, as it preserves a rich legacy of graphic design. By shifting the language away from “graphic arts” and towards “design,” AIGA can achieve greater recognition for design’s role in culture, civic society and business.”
From the Cdot website:
“Cdot emerged out of the need for graphic designers to go “beyond graphic”. Industry research via beyondgraphic.org made it clear that once again the role of the “graphic designer” was evolving — and that our professional title must evolve with it. The term communication design deliberately emphasizes readability (function) first and aesthetics (form) second. Design with a message…”It seems that designers have polled in the last year that the word “graphic” fails to accurately describe the design solutions that they create. Many feel that the word “graphic” refers primarily to pictures and images — not the strategies, concepts, words, sound, animation or any other immersive experiences we may choose to include in the design solutions we produce. It is time to ask ourselves if we are holding on to outdated terminology that is in effect putting our reputations and entire industry at risk of being misunderstood and confused with desktop layout providers.Some people argue the other perspective - quite angrily in fact - claiming that trying to educate the public is too high a hill to climb and we’d be better served to just focus on doing good work. Easy to say, not so easy to do as the marketplace gets increasingly competitive. Many get hung up on arguing over the technologies designers use these days or the difference between an artist and designer, but computers are just tools and art will always be a huge part of what we do.
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A fool may talk, but a wise designer speaks
Creative designers, fear less, hope more; fantasy less, imagine more; complain less, breathe more; Talk less, act more; create more, and design more.
True designers own their world of creativity and innovation.
Creative designers spent the best part of their life designing for success, whether it is identity, print, packaging, media or interior, they approach every brief with the same goal- to create something engaging. In a world where everything else shouting, engaging design creates dialogue with people.
True designers own their world of creativity and innovation.
Creative designers spent the best part of their life designing for success, whether it is identity, print, packaging, media or interior, they approach every brief with the same goal- to create something engaging. In a world where everything else shouting, engaging design creates dialogue with people.
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