الجميع يتفق على ان تصميم الجرافيك هو عملية ترجمة لهوية تجارية(منتج، خدمة، مؤسسة)، هو لغة بصرية تناسب الهدف التسويقي. اذن هو عملية تمر بمراحل متعددة تنتهي بالوسيط ، يمكن ان يكون هذا الوسيط ورقة مراسلات، كرت، بروشور، بوستر، اعلان مجلة، صفحة انترنت وغير ذلك من الوسائط المعروفة.
قبل الخوض في العملية التصميمية دعونا نتطرق الى بعض المغالطات لدى البعض وعلى سبيل المثال:
- تحديد هوية التصميم، هل التصميم هو ما ينتهي اليه كوسيط؟ أي هل هو نتيجته النهائية؟ الحقيقة ان التصميم هو حالة نشاط او عملية وليس نتيجته النهائية كوسيط ( بروشور، بوستر)، هذه نواتج العملية وليس التصميم نفسه. تحت بند هذه الحقيقة نجد ان مهمة المصمم تتلخص في الترجمة والتفسير بين جمع المعلومة وتحليلها والتنفيذ، ولهذا فإن الوسيط ما هو الا ناتج لعملية معقدة وبمعرفتنا لها سنستطيع الحكم على الوسائط نرتبطة بعملية التصميم وليس مجردة. مما يضع المصمم في مأزق التركيز على المنتج النهائي الوسيط تحت اسم التصميم دون الامعان بعملية التصميم، مما يجعل العملية غير واضحة المعالم تاركةً اثرها السلبي على الوسيط. ومركزة على قيمة دور المصمم الحقيقي في دائرة الفعل واستراتيجيتها.
- القضية الاخرى وهي هل دور المصمم كدور الفنان؟ وهل التصميم يرتبط بالفن اكثر من ارتباطه بقطاع صناعة التصميم؟
الحقيقة ان الرابط بين التصميم والفن قوي، كبير ومحدود رغم شيوعه من خلال استخدام الصورة والرمز لغايات جذب الانتباه والتوضيح والتواصل مع المشاهد تنفيذا لرغبة الزبون، بينما الفنان ليس لديه مثل هذا الاهتمام، فهو ينفذ العمل تعبيراً عن خلجات نفسه، داخله، ميوله وافكاره. المصمم يعمل لارضاء زبونه بالتأثير على الجمهور المستهدف لارضاء زبونه.
لو القينا مظرة سريعة على مجمل التصاميم في اسواقنا لوجدنا نسبة كبيرة منها تقع في دائرة العمل الفني البحت، جمالي وزخرفي مما يضعف مهمتها الرئيسة وهي الاتصال من خلال رسالة الوسيط المراد ايصالها الى الجمهور المستهدف، السبب يعود الى ان القائمون على عملية التصميم و زبائنهم يرتكبون خطأ الحكم على المنتج النهائي لغياب العملية التصميمية، غياب التركيز الموضوعي على الوسيط عبر العملية التصميمية، ولتركيزهم على ابراز النواحي الجمالية الفنية دون الخضوع لهدفه المهني او وظيفته في العرض والترويج.
وهنا يتطلب منا ان نسأل، من المسؤول عن تنفيذ التصميم، وما هو ميوله؟
من يختار الصور ونوع حرف الكتابة والالوان، كيف يتدافع نحو خلق التأثير من خلال نمط او اسلوب معين؟
ما هو طبيعة المظهر الفريد الذي يبحث عنه؟ وكبف يفكر له؟
عند تبني العملية التصميمية، سيتبادر الى ذهن المنفذ ( مديرا فنيا او مصمماً) أهمية السببية وبناء الافكار دون انكار اهمية الاسلوب ( الجماليات) للولوج الى تأثير بصري مميزوشامل ومتكامل لجميع الوسائط ، تحتضنة توازناً بين النمط المستخدم والية الاتصال. حيث تكتسب الوظيفة نسبة عالية من الاهتمام مدعومة بالنمط او الاسلوب الجمالي وبهذا يتحقق التواصل.
بتبدد هذه المغالطات والمفارقات سنتعرف على ألية التصميم...!
Sunday, 30 August 2009
إدراك أهمية التصميم
يشكل التصميم حلقة رئيسية في حياتنا الاقتصادية والاجتماعية والسياسية والثقافية، فهو اداة العون لأغلب هذه القطاعات، يعمل على تحقيق اهدافهم من خلال نقلها عبر تحويلها الى لغة بصرية مؤثرة تعمل على مبدأ الإتصال والتواصل، منها ما هو توعية و ارشاد او ترويج. من خلال قدرته على الجذب والتأثير اعتماداً على تسهيله لعملية ايصال المعلومة مهضومةوواضحة مما يمكنه من ايصال الرسالة المرجوة بغرسها معناً وفعل عبر اناقة لونية وتكوين جذاب.
مهما كان هدف التصميم التوعوي او الترويجي لخدمة او منتج او مؤسسة وفي أي قطاع كان، لا بد للتصميم ان يرتبط بهوية المؤسسة ولهذا تتنوع وسائط التصميم مع هذه السياسة ويتطلب عملية تصميم خاصة لكل وسيط . هذا الوضع ترك تأثيره على اسم تصميم الجرافيك، فهناك تصميم المعلومات وتصميم وسائط الاتصال البصري، مما جعله شاملاً متكاملاً لكل ما هو مطبوع او مرئي متحرك ( تلفزيون، انترنتـ ، سينما ).
عند الحديث عن تصميم لغاية الاتصال، نحن هنا نتحدث عن عملية التصميم التي ينتج عنها علاقة بصرية بين عناصر مختلفة من الافكار والصور والرموز والكلمات والرسوم، ترتبط ببعضها البعض مما ينتج عنها حالة من الاهتمام ومن ثم التواصل.
الاتصال يعني لنا تفاعل لايصال الرسالة المرجوة، ولهذا نرى في مدار الاتصال او اليته انه يحتوي على مجموعة من العناصر التي تنتهي بها العملية وهي التأثير من خلال خلق الصدمة الاولى لدى المشاهد لجذب الانتباه الذي يأتي بعد التأثير ومن بعد ذلك يأتي التفاعل الناتج عن وضوح الرسالة واستيعاب مضمونها، مما ينتج عنها مجتمعة حالة التجاوب واتخاذ القرار، أي رد الفعل المناسب. الانجذاب بعد التعارف.
واقعيا عملية الاتصال لا تتضمن حرفيا مثل هذه العناصر، فهي تحدث دون تجزيء للكل. ولكنها تتوقف على التصميم وقدرته على تقديم نفسه، مراعياً الهوية الخاصة بالمؤسسة او المنتج او الخدمة، واعيا للسوق والتسويق، التمويل، التصنيع وغيره. هذا يتطلب ايضاً الادارة الجيدة.
كمصممين من الواجب علينا فهم العملية التصميمية، ما هي؟
عندها سنفهم ما هو التصميم الجيد؟ وما هي مواصفاته؟
وكيف لنا ان نصل اليه...!
مهما كان هدف التصميم التوعوي او الترويجي لخدمة او منتج او مؤسسة وفي أي قطاع كان، لا بد للتصميم ان يرتبط بهوية المؤسسة ولهذا تتنوع وسائط التصميم مع هذه السياسة ويتطلب عملية تصميم خاصة لكل وسيط . هذا الوضع ترك تأثيره على اسم تصميم الجرافيك، فهناك تصميم المعلومات وتصميم وسائط الاتصال البصري، مما جعله شاملاً متكاملاً لكل ما هو مطبوع او مرئي متحرك ( تلفزيون، انترنتـ ، سينما ).
عند الحديث عن تصميم لغاية الاتصال، نحن هنا نتحدث عن عملية التصميم التي ينتج عنها علاقة بصرية بين عناصر مختلفة من الافكار والصور والرموز والكلمات والرسوم، ترتبط ببعضها البعض مما ينتج عنها حالة من الاهتمام ومن ثم التواصل.
الاتصال يعني لنا تفاعل لايصال الرسالة المرجوة، ولهذا نرى في مدار الاتصال او اليته انه يحتوي على مجموعة من العناصر التي تنتهي بها العملية وهي التأثير من خلال خلق الصدمة الاولى لدى المشاهد لجذب الانتباه الذي يأتي بعد التأثير ومن بعد ذلك يأتي التفاعل الناتج عن وضوح الرسالة واستيعاب مضمونها، مما ينتج عنها مجتمعة حالة التجاوب واتخاذ القرار، أي رد الفعل المناسب. الانجذاب بعد التعارف.
واقعيا عملية الاتصال لا تتضمن حرفيا مثل هذه العناصر، فهي تحدث دون تجزيء للكل. ولكنها تتوقف على التصميم وقدرته على تقديم نفسه، مراعياً الهوية الخاصة بالمؤسسة او المنتج او الخدمة، واعيا للسوق والتسويق، التمويل، التصنيع وغيره. هذا يتطلب ايضاً الادارة الجيدة.
كمصممين من الواجب علينا فهم العملية التصميمية، ما هي؟
عندها سنفهم ما هو التصميم الجيد؟ وما هي مواصفاته؟
وكيف لنا ان نصل اليه...!
Friday, 3 April 2009
A Trip to The Future
On 25 March 2009, I had the chance to hear the futurologist Ian Pearson at the Royal Signals Institution in London. In his lecture "A Trip to the Future", Pearson stated that the number of new life-changing technologies increases exponentially every five years. For example,in the ten years between 1990- 2000 we became more accustomed to PCs, office networks, MS Office, satellite TV, Filofax, Gameboy, Mobile phones, home PCs, office internet, e-mail, laptops, Play Station, camcorders, and Amazon.com.
In the ten years, 2000-2010, it seems to be the turn of home internet, digital cameras, wireless LANs, PDAs, chat rooms, search engines, e-commerce, Expedia, SMS, instant messaging SatNav, Blackberry, broadband, iPods, memory stick, HD video recording, eBay, home shopping, Skype, online multi-player games, virtual environments, Google maps, blogs, hard drive recorders, music downloads.
In the next five years, 2010-2015, we can predict HDTV, RFID, augmented reality, virtual reality, dual appearance, electronic jewellery, digital bubbles, smart make-up, smart clothes, smart buildings, digital paper, life-on-a-stick, personal black box, robotics, voice recognition, active skin.
The Web is picking up speed; its growth is exponential. Because we have reached critical mass, 30-50 percent of the population goes online every day. Which means functional decomposition of industries and commerce using the Internet? Nineteen years ago, it was the convergence of telecoms and computers. Today we find that convergence is between four new technologies - nano, bio, info, and finally cognitive with the ability to link to our nervous system. Convergence means a lot of new green fields; very big markets are at the boundaries where convergent industries intersect; new business models/new kinds of businesses where completely new trading conditions apply. For example
- Blurred boundaries
- Porous companies (semi-permeable membranes instead of walls)
- Highly distributed companies
- Individual knowledge workers using the web to group together into virtual enterprises.
Once people can do everything, they will have to re-evaluate what they really want to do. Ian Pearson suggests a different reading of Maslow's hierarchy of needs, saying that the value is now in the top layers (self-actualisation, esteem, social ). He affirmed that technology helps people to do more, interact more, have more fun, be more, and feel better about themselves.
With the rate of technology development faster than ever, and the web fully integrated into our everyday lives, the next big convergence is between cyberspace and the real world. Video visors and eventually active contact lenses will allow overlays of computer games and anything from the web to be overlaid onto our field of view everywhere we go.
People will even be able to customise how they appear to different strangers in the street, which will also be inhabited by computer game characters and avatars. Electronic jewellery will replace the mobile gadgets we use today, making it possible to have the highest technology while making little environmental impact. And as it becomes easier for ordinary people to make Information Technology do what they want, it will also be much easier to mobilise political power from the grass roots.
In the ten years, 2000-2010, it seems to be the turn of home internet, digital cameras, wireless LANs, PDAs, chat rooms, search engines, e-commerce, Expedia, SMS, instant messaging SatNav, Blackberry, broadband, iPods, memory stick, HD video recording, eBay, home shopping, Skype, online multi-player games, virtual environments, Google maps, blogs, hard drive recorders, music downloads.
In the next five years, 2010-2015, we can predict HDTV, RFID, augmented reality, virtual reality, dual appearance, electronic jewellery, digital bubbles, smart make-up, smart clothes, smart buildings, digital paper, life-on-a-stick, personal black box, robotics, voice recognition, active skin.
The Web is picking up speed; its growth is exponential. Because we have reached critical mass, 30-50 percent of the population goes online every day. Which means functional decomposition of industries and commerce using the Internet? Nineteen years ago, it was the convergence of telecoms and computers. Today we find that convergence is between four new technologies - nano, bio, info, and finally cognitive with the ability to link to our nervous system. Convergence means a lot of new green fields; very big markets are at the boundaries where convergent industries intersect; new business models/new kinds of businesses where completely new trading conditions apply. For example
- Blurred boundaries
- Porous companies (semi-permeable membranes instead of walls)
- Highly distributed companies
- Individual knowledge workers using the web to group together into virtual enterprises.
Once people can do everything, they will have to re-evaluate what they really want to do. Ian Pearson suggests a different reading of Maslow's hierarchy of needs, saying that the value is now in the top layers (self-actualisation, esteem, social ). He affirmed that technology helps people to do more, interact more, have more fun, be more, and feel better about themselves.
With the rate of technology development faster than ever, and the web fully integrated into our everyday lives, the next big convergence is between cyberspace and the real world. Video visors and eventually active contact lenses will allow overlays of computer games and anything from the web to be overlaid onto our field of view everywhere we go.
People will even be able to customise how they appear to different strangers in the street, which will also be inhabited by computer game characters and avatars. Electronic jewellery will replace the mobile gadgets we use today, making it possible to have the highest technology while making little environmental impact. And as it becomes easier for ordinary people to make Information Technology do what they want, it will also be much easier to mobilise political power from the grass roots.
Designers at work
Working circumstances and places of employment are different. Designers employed by large advertising, publishing, or design firms generally work regular hours. Designers in smaller design consulting firms and those who freelance generally work on a contract, or job-basis. They mostly fit their workday to suit their clients’ schedules and deadlines. A number of designers make a choice for work that pays high salaries, with more worries, overtime and long working hours. Others decide to work in a place that pays less but with less stress. Some work as freelancers so as to be able to manage their own time but also taking the risk of not getting enough work.
When designers love their work, this will be reflected in their daily life. When they enjoy what they do, and start to think of it as more than a job, but with desire; as fulfilling, interesting, and worthy, they will feel the change, and their job will not be a mixture of stress, tiredness, frustration, and worry.
The designer must ask himself a question; am I at the right place? Do I need to work hard? Designers may work in their own offices or studios. Designers who are paid by the assignment are under pressure to please existing clients and to find new ones to maintain a steady income.
No matter where you are, the best way forward for all designers is to manage their time and cut the hours they work. It might be a hard choice and a tough decision, but designers must make sure that they are in the right place of work. Examining what they do for the sake of their living requirements and examining the relationship between their job and their time, their impact on community, their joy and finally fulfilment.
They must judge where their job will lead them and what they should do best.
Most designers neglect the fact that recording many hours of work and a good portfolio will do nothing if their personal life is getting worse or falling apart. The importance for them is to look after work practices. They should look after practices that help them to integrate them into their job. It is the way they manage their days and working hours. What is important for them is to develop their working life at the expense of their personal life. Their priorities should be to manage their time carefully so that it benefits their careers without wasting time on peripheral activities with no benefit.
Could you plan your day and keep a daily diary of activity?
Could you identify your progress and any wasted time?
This will help you in knowing the best working methods, and how many hours you can work and still make progress, (how to do a work at a time not many) what interruptions or distractions you allow yourself at work (chatting, looking at Facebook, replying to mobile calls), how to complete your task and how to be free from stress and uneasiness or apprehension.
This will be obtained by organising your diary (personal diary), if you do not have it create one and make it clear, and stick to your daily agenda. Organise your environment at work, by not allowing clutter to exist around you. Clear it or organise it. Write short reports daily. It is tempting to ‘get going’ first thing in the morning, so feel like you are getting things done, where it takes you 10 minutes or less to review your diary and decide how you plan to tackle commitments.
Practice self-brainstorming, allow yourself to focus on the priorities, your needs and consider important things and pick up on all those loose ends. This way you will be able to plan your diary.
You will find that you love yourself the way you love your work. It will be reflected in the way you produce work; work which shows your joy, desire, interest - and you will find your working life fulfilled. Everything will change by controlling your time, effectiveness, distraction rate and your work flexibility.
When designers love their work, this will be reflected in their daily life. When they enjoy what they do, and start to think of it as more than a job, but with desire; as fulfilling, interesting, and worthy, they will feel the change, and their job will not be a mixture of stress, tiredness, frustration, and worry.
The designer must ask himself a question; am I at the right place? Do I need to work hard? Designers may work in their own offices or studios. Designers who are paid by the assignment are under pressure to please existing clients and to find new ones to maintain a steady income.
No matter where you are, the best way forward for all designers is to manage their time and cut the hours they work. It might be a hard choice and a tough decision, but designers must make sure that they are in the right place of work. Examining what they do for the sake of their living requirements and examining the relationship between their job and their time, their impact on community, their joy and finally fulfilment.
They must judge where their job will lead them and what they should do best.
Most designers neglect the fact that recording many hours of work and a good portfolio will do nothing if their personal life is getting worse or falling apart. The importance for them is to look after work practices. They should look after practices that help them to integrate them into their job. It is the way they manage their days and working hours. What is important for them is to develop their working life at the expense of their personal life. Their priorities should be to manage their time carefully so that it benefits their careers without wasting time on peripheral activities with no benefit.
Could you plan your day and keep a daily diary of activity?
Could you identify your progress and any wasted time?
This will help you in knowing the best working methods, and how many hours you can work and still make progress, (how to do a work at a time not many) what interruptions or distractions you allow yourself at work (chatting, looking at Facebook, replying to mobile calls), how to complete your task and how to be free from stress and uneasiness or apprehension.
This will be obtained by organising your diary (personal diary), if you do not have it create one and make it clear, and stick to your daily agenda. Organise your environment at work, by not allowing clutter to exist around you. Clear it or organise it. Write short reports daily. It is tempting to ‘get going’ first thing in the morning, so feel like you are getting things done, where it takes you 10 minutes or less to review your diary and decide how you plan to tackle commitments.
Practice self-brainstorming, allow yourself to focus on the priorities, your needs and consider important things and pick up on all those loose ends. This way you will be able to plan your diary.
You will find that you love yourself the way you love your work. It will be reflected in the way you produce work; work which shows your joy, desire, interest - and you will find your working life fulfilled. Everything will change by controlling your time, effectiveness, distraction rate and your work flexibility.
Monday, 3 November 2008
I will act always as a designer!
It is my daily nightmare. No, it is not a true nightmare, let us say, a visitor. It is not only a night visitor; it is a visitor of every time. I am a designer, and as a designer cares for everything, I frequently find myself thinking like a designer. I ask questions that a designer asks. I attempt to find functional design solutions to a design problem I have uncovered while being a designer. I think of design brief, design proposal and design principles to guide me through the process. I rely on design thinking.
This is does not concern how much experience I have, no matter who am I, a great designer or not, it is normal to find something missing when I forget myself as a designer, or I do not consider my self as one of the audience, a user, a consumer or an audience. If I do not act as so, I will not be able to solve a problem.
All design solutions are considered as conjecture. Ok, that is fine, but this requires me using design thinking and principles; and how good to solve problems, and simply be not only a designer. How important for me to know whether the design works in a positive sense or not. Am I able to answer the question. I think that the answer can be achieved best by incorporate user feedback in the design process, by allowing myself playing a double role, a designer and a consumer, or one of the audience.
It is simply to act on behalf of others by allowing myself to get into their world, better than inquiring what they have in mind, and living their role not investigating it.
This way, I will always act as a designer.
This is does not concern how much experience I have, no matter who am I, a great designer or not, it is normal to find something missing when I forget myself as a designer, or I do not consider my self as one of the audience, a user, a consumer or an audience. If I do not act as so, I will not be able to solve a problem.
All design solutions are considered as conjecture. Ok, that is fine, but this requires me using design thinking and principles; and how good to solve problems, and simply be not only a designer. How important for me to know whether the design works in a positive sense or not. Am I able to answer the question. I think that the answer can be achieved best by incorporate user feedback in the design process, by allowing myself playing a double role, a designer and a consumer, or one of the audience.
It is simply to act on behalf of others by allowing myself to get into their world, better than inquiring what they have in mind, and living their role not investigating it.
This way, I will always act as a designer.
Sunday, 27 July 2008
Hello, Amman Designers! Hello, Design Education Sector.
Do you know that we all need to teach ourselves a lesson, not only professionals, but colleges and universities, from the school to vocational training to career developments:
Students and designers must be equipped with the right skills to meet design and business needs.
Can you identify skills gaps?
Obviously, Amman has more than its fair share of design skills! Isn't it?
If that is true, what about the country?
Improving designers' skills is a huge task, it is like creating a new era in which the right mix of design skills can be found in the right places.
Note that design is a way of thinking, not a way of making things look pretty.
Students and designers must be equipped with the right skills to meet design and business needs.
Can you identify skills gaps?
Obviously, Amman has more than its fair share of design skills! Isn't it?
If that is true, what about the country?
Improving designers' skills is a huge task, it is like creating a new era in which the right mix of design skills can be found in the right places.
Note that design is a way of thinking, not a way of making things look pretty.
Friday, 25 July 2008
A whisper in the ears Jordanian Designers !
Never mind, and no matter what type of classification we have,
Why do we consider ourselves and others designers?
How do we perceive our task, culture, identity and our future?
Where we are? What do we innovate, alter and create?
We are what we are! Designers.
We are the designers of Jordan. We came here to make a practical and substantial difference to our Country, people and ourselves.
Let each one of you ask him/her self these questions:
Have you ever thought of taking part in the development and well- being of Jordan, of course by using the design?
Have you been up to the challenges that face you in developing and promoting sustainable design solutions in all fields serving our country?
It is not an easy task! But it could be easy if we design and import our own ideas and styles, and at the same time, we preserve our identity and character and shy away from imitation.
I should be genuine. To be so, I should answer these questions to identify and define my objectives:
- What is a designer, who is he, and what is his\her role?
- What are the characteristics that should mark the Design?
- What should our design academics plan and how they embark on teaching Design?
- What public services that need Designs?
- What type of design business should exist in Jordan?
Amman, as many other Arab cities, is proud of its design status\identity.
But, does Amman promote design in other cities of Jordan?
Does Jordan raise the awareness of design among the public?
Do Jordanians demand products and services that meet their needs?
These questions need an answer, for the future!
Why do we consider ourselves and others designers?
How do we perceive our task, culture, identity and our future?
Where we are? What do we innovate, alter and create?
We are what we are! Designers.
We are the designers of Jordan. We came here to make a practical and substantial difference to our Country, people and ourselves.
Let each one of you ask him/her self these questions:
Have you ever thought of taking part in the development and well- being of Jordan, of course by using the design?
Have you been up to the challenges that face you in developing and promoting sustainable design solutions in all fields serving our country?
It is not an easy task! But it could be easy if we design and import our own ideas and styles, and at the same time, we preserve our identity and character and shy away from imitation.
I should be genuine. To be so, I should answer these questions to identify and define my objectives:
- What is a designer, who is he, and what is his\her role?
- What are the characteristics that should mark the Design?
- What should our design academics plan and how they embark on teaching Design?
- What public services that need Designs?
- What type of design business should exist in Jordan?
Amman, as many other Arab cities, is proud of its design status\identity.
But, does Amman promote design in other cities of Jordan?
Does Jordan raise the awareness of design among the public?
Do Jordanians demand products and services that meet their needs?
These questions need an answer, for the future!
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