Why we would say " Visual communication Design"

Here is the official explanation directly from Icograda:

“A policy decision that was made by the Icograda board at a board meeting in April 2006 in Montreal. In 2006 they have been concentrating on renewing Icograda’s strategic objectives and measuring the relevance of our best practices and policies as well as identifying gaps.In April, as part of the policy discussion on competition guidelines and best practices on soliciting design work, it became apparent that there was consensus amongst the board that the term ‘graphic design’ did not reflect either the current state of the profession or how Icograda members described themselves. So Icograda made time within the agenda to devote a session to the topic of defining the profession.As designers, Icograda members work in increasingly rich media and collaborative environments. In addition, the senior members of the profession are working increasingly in consulting capacities with less focus on ‘traditional’ design production. In many ways, it reflects the shift from thinking about design as an artifact – producing a thing – and embraces the reality of design as a process – a means of creating communications solutions.There was unanimous support as the outcome of this policy session and subsequent follow up in a virtual environment to shift from ‘graphic design’ to ‘communication design’. In general, it has been well received by Icograda stakeholders, especially design buyers, who understand the idea of communication design more clearly than graphic design and the value and role that it plays in their businesses.”“The borders between graphic design and its associated creative disciplines have been blurring for some time. The discipline is currently in a state of flux. This is due in part to the computer revolution and the multimedia phenomenon, but mainly to a changing attitude towards design itself. Design is now referred to holistically.

Multi-disciplinary and cross-disciplinary practise is growing.”from the AIGA website:
“In an ongoing quest to fulfill both needs, AIGA’s board and chapter leadership recommended a shift in positioning. The organization has begun using the existing acronym along with a new tagline that better describes AIGA, its members, and their interests instead of using the full name of the organization. “AIGA, the professional association for design” was chosen for its ability to help the organization create a greater understanding of our members’ potential role, the value of their role and importance of their contributions. Retaining the brand equity of the acronym “AIGA” has been a priority, as it preserves a rich legacy of graphic design. By shifting the language away from “graphic arts” and towards “design,” AIGA can achieve greater recognition for design’s role in culture, civic society and business.”

From the Cdot website:
“Cdot emerged out of the need for graphic designers to go “beyond graphic”. Industry research via beyondgraphic.org made it clear that once again the role of the “graphic designer” was evolving — and that our professional title must evolve with it. The term communication design deliberately emphasizes readability (function) first and aesthetics (form) second. Design with a message…”It seems that designers have polled in the last year that the word “graphic” fails to accurately describe the design solutions that they create. Many feel that the word “graphic” refers primarily to pictures and images — not the strategies, concepts, words, sound, animation or any other immersive experiences we may choose to include in the design solutions we produce. It is time to ask ourselves if we are holding on to outdated terminology that is in effect putting our reputations and entire industry at risk of being misunderstood and confused with desktop layout providers.Some people argue the other perspective - quite angrily in fact - claiming that trying to educate the public is too high a hill to climb and we’d be better served to just focus on doing good work. Easy to say, not so easy to do as the marketplace gets increasingly competitive. Many get hung up on arguing over the technologies designers use these days or the difference between an artist and designer, but computers are just tools and art will always be a huge part of what we do.
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